Kanom Thai are desserts with a long history intertwined with Thai people. They are one of the cultural identities that reflected the way of life and wisdom of Thai people from the past to the present. However, due to the change of lifestyles and preferences of Thai people, as well as the increasing influence of cultures from other countries, Thai desserts are gradually fading away from Thai society.

 Kanom Thai learning center by TDPC was established to recognize the importance and value of Thai desserts, which can be further developed with full support in all aspects, including consumers and producers. The project aims to change the perspective of the Thai community, focused on the younger generation who play a crucial role in driving various trends in society. It serves as a hub for gathering knowledge and supporting businesses related to Thai desserts that have been overlooked. Additionally, it serves as a venue to showcase Thai desserts, which are an essential part of the country's culture that tourists can appreciate. 

The project proposes the renovation of the old tobacco factory building, located in the Charoen Krung area near the vibrant creative district of Bangkok, popular among young adults and tourists.

 The project aims to present Thai desserts in a unique, fun, and creative way by transforming from a conventional museum into a learning center with the concept called “Museum + daily life activity” where people can learn about Thai desserts through easily accessible activities that can be used everyday. The Project consists of 4 parts expressing different stories of Kanom Thai, The story, The charm, The Warehouse and The Idea.

Since the building is an old historical building with unique characteristic architecture, we have chosen to preserve the original exterior facade. The old protruding stairs will be modernized to appear contemporary using a transparent glass wall, allowing the building’s interior activities to be visible from the outside.

Zone 1, "The Story", get to know kanom thai x learn&eat experience
(main exhibition – traditional retail)
Starting with Zone 1, "The Story", is a zone aimed to introduce everyone to Thai desserts, showcasing the origins and lifestyles that give rise to various types of desserts. It serves as the main exhibition area, complemented by shops where visitors can not only learn the information but also taste the product.



Museum experience, “learn the origin”



Museum experience, “try the product” from traditional kanom thai retail from all around the country.



Zone 2, The Charm x learn&shop experience
(gift shop – cafe – workshop)
Continuing with Zone 2, The Charm, is a zone that presents the positive meanings of various types of Thai desserts, which the younger generation may not be familiar with. It's presented in the form of a gift shop and cafe, categorizing the meanings of desserts in a new way to make it easily understandable for the younger generation and tourists. The categories include finance, work, and love.



Temporary festive exhibition
We integrated Thai dessert into the new generation daily life by organizing festive exhibition and activities according to various festivals and customs in the country.



Zone 3, The warehouse x learn&shop&play experience
(supermarket – co working - game)
After learning about the various stories of Thai desserts from zone1 and zone2, The warehouse is a zone showcasing ingredients and kitchen tools used in making Thai desserts. It's designed for interactive learning where visitors can learn and purchase items at the same time. This zone also includes game area where users can try creating Thai desserts with different ingredients, creating unique souvenirs for their museum visit.







Zone 4, The Idea x learn&eat&comment experience
(creative retail - experimental restaurant - creator hub)
The Idea is created from the feedback of the younger generation who wish to innovate within the realm of Thai desserts. It serves as a hub for supporting creativity in various forms, including creating new desserts, as well as combining desserts with other dishes, providing ways for Thai desserts to adapt and remain strong alongside the Thai society.