SHOWCASE  
23/05/2024
THESIS2566: DOITUNG LODGE THE LIFESTYLE RESORT, CHIANG RAI
 
THESIS2566: DOITUNG LODGE THE LIFESTYLE RESORT, CHIANG RAI
2505588 THESIS 2566
PROJECT: DOITUNG LODGE THE LIFESTYLE RESORT
STUDENT: NUTCHAR KOSALATHIP
LOCATION: CHIANG RAI, THAILAND
AREA: 5,365 sq.m.
 

Nestled amidst the majestic mountains of Mhae Fah Luang, Chiang Rai, Thailand, Doi Tung Lodge holds the potential for an even more enriching guest experience. While the lodge's natural beauty and proximity to the Doi Tung Development Project – a hub for community-based tourism – continue to draw visitors, this project proposes a transformative interior architectural renovation to unlock the lodge's full potential and cater to the evolving preferences of modern travelers.
 
This renovation stems from a vision to elevate the guest experience at Doi Tung Lodge. We envision a revitalized lodge offering a wider range of activities and amenities that seamlessly integrate the local heritage with the guest experience. Products from the Doi Tung Development Project will be strategically incorporated, creating a deeper connection for travelers with the region's unique charm. Sustainability remains a cornerstone, ensuring the project respects the environment and integrates with the lives of the local residents. Through this thoughtful approach, this project aspires to breathe new life into Doi Tung Lodge, transforming it into a destination that offers an unforgettable experience for discerning travelers seeking more than just a beautiful view.
 
Through a meticulous exploration of the project, it becomes abundantly clear that its true brilliance lies in its seamless integration within the grand tapestry of the DoiTung Development Project. The core concept, "Sense of DoiTung," emerges as a testament to the embodiment of DoiTung's essence across various domains. The idea is about expressing DoiTung's soul through architecture, blending local culture with contemporary style to create something fresh and relevant. This fusion includes elements from the traditional Lanna culture, the contemporary elegance of Thai identity and the distinctive allure of the DoiTung brand.
 
The intention behind the project is to echo the authentic essence of DoiTung through its interior design, thereby encapsulating the very soul of the region. By intertwining traditional Lanna cultural elements with modern design sensibilities, the project endeavors to create a seamless blend that resonates with both tradition and innovation. The project's noble pursuit extends beyond mere aesthetics to encompass a profound commitment to supporting the local community. Through sustainable practices and community engagement initiatives, the project endeavors to uplift and empower the people of the region, thereby fostering a sense of belonging and pride in their cultural heritage.
 
The lodge’s program entices guests with a rich array of accommodations and activities, spanning four distinct categories. Dive into immersive experiences with lifestyle handicraft workshops, indulge in culinary adventures via the gastronomy program, and find rejuvenation at the coffee spa with herbal baths. Retreat to uniquely designed guest rooms inspired by the tribal culture of the DoiTung region. Each offering is crafted to celebrate the heritage of the area while embracing modernity. In experiencing these offerings, guests forge unforgettable memories that honor tradition while embracing the future, epitomizing the essence of the region's rich cultural tapestry.

In essence, DoiTung Lodge the Lifestyle Resort is a renovation project which aims to epitomizes a harmonious synthesis of tradition and modernity, encapsulating the essence of the region within its interior architectural design. By embracing the rich cultural tapestry of the Lanna region and infusing it with contemporary vibrancy, the project not only pays homage to its heritage but also paves the way for a progressive future rooted in cultural authenticity. With its diverse range of accommodations and activities that give a truly enriching experience that celebrates both the past and the present of this remarkable region. Visitors are invited to immerse themselves in the spirit of DoiTung, forging unforgettable memories that honor the traditions of the past while embracing the possibilities of the future.



The Lobby Entrance



Farm to Table Restaurant & Cooking Workshop



The Herbal Tea Bar 



Café DoiTung & Coffee Workshop



DoiTung Retail Store



 The Handicraft Workshop Activity
 


The Herbal Bath Steam



The Standard Guest Room - a reflection of the captivating tribal cultures found in the vicinity of DoiTung, serving as an inspiring homage to the rich heritage of the region.



The Family Guest Room - The two-bedroom suite with a shared terrace draws inspiration from the cultures of the tribes surrounding DoiTung. This cultural influence is integral in creating a space that balances comfort and privacy for guests. The fusion of local decor with modern amenities provides a unique and memorable stay experience for guests in this accommodation.


 
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